THURSDAY, JUNE 2, 2022

Since we posted that blog, the number of stay-at-home men has more than doubled, and experts believe it will be even higher as a result of the pandemic. Gender equity not only means equal pay in the workplace, but it also means equal share of responsibilities in the household: more men are the primary grocery shoppers in their home, stay home with sick children, cook dinner, and perform other household chores traditionally defined as “women’s work.”

So our expectations of what might fill a man’s day have changed, as they’re probably just as likely to spend their days changing diapers as doing yard work. But what’s not changing is our conviction that the men in your life need to take care of their skin. And as men increasingly make purchasing decisions for their families, we feel it’s important to note that skincare products targeted at men have just as many toxic ingredients as those marketed to women.

Here’s another excerpt from that blog from way back in 2013:

"We've toyed with the idea of creating a men's line (complete with your own manly label!), but we have found the products formulated for the women are just as beneficial for men. Do we really need to create a new label marketed toward men or will you guys buy the products as is?"

After 9 years of market research and customer feedback we’ve finally made our decision: we’re excited to announce our new line of men’s products! Don’t worry – they’re the same great formulations that we’ve always made, full of good-for-you ingredients and free of the toxic stuff. But with these new labels they’ll make great gifts for the men in your life. And as an added bonus, you’ll also be able to tell which bottle on the vanity is yours and which is his. Maybe he’ll quit stealing your precious serum and use his own!

We’re anxious to hear your thoughts on this new line and hope that you’ll pick some up as Father’s Day gifts for dad or hubby. We’ve created some new sets to help him get started on a healthy skin routine that’s good for him and good for the planet.